first contentful paint 1,2s
About the client
HEJDUK SPORT is one of the long-respected sellers of ice hockey equipment in the B2B and B2C segments. It sells renowned ice hockey brands such as CCM, Bauer, True and others. They exclusively import equipment and gear from the Canadian brands Winnwell or Sher-Wood, Brian’s goalie equipment, GRIT hockey bags and others to the Czech Republic. It is a manufacturer of ice hockey plexiglasses which are number one on the European and world market. They are popular in the highest European ice hockey competitions and in national teams, which choose these plexiglasses for their unique optical properties, design and affordability. The Hejduk plexiglass is exported all over the world, in addition to European countries also to Russia, UK and many Asian countries. Since 2013, it has also been produced for the US market.
- to design and create a new modern e‑shop an e‑shop for B2B and B2C customers
- to increase the share of visits from mobile browsers
- to connect the e‑shop to the Pohoda accounting system and dozens of B2B partner feeds
- to maintain SEO positions and use the creation of a new e‑shop to improve them
- to optimize campaigns and increase their performance in online marketing
B2C customers – professional players, youth, juniors, amateur players
B2B partners - e‑shops with sports equipment, bricks-and-mortar shops with sports equipment
Work began in the autumn of 2019 e‑shop with the end of June 2020 being scheduled to launch the e‑shop. an e‑shop was built on modern technologies, enabling, for example, first contentful paint in 1.5 seconds. Emphasis was placed on using the latest optimization techniques, detecting the customer’s critical path and ensuring the fastest possible journey through the e‑shop in order to complete the order.
We also changed the purchase process, which is now divided into only 3 steps. The benefit for customers is that they can constantly see their price, transport and payment in the panel on the right. Logged-in users have the option of a quick order with only one click.
The e‑shop features e‑shop an integrated synchronization with the Pohoda accounting system, which allows incremental transmission of changes in both directions in real time during live operation.
Another big challenge was the simplification of sale for wholesale customers. The solution of the B2B section takes into account different approaches to purchasing. Using the product detail, it is possible to buy hundreds of product variants from a clearly arranged table by simply entering the number of pieces. It is also possible to add products to the cart from the list of variants without having to open the product detail. Purchases can also be made by using full-text search or in bulk using the product code in the cart. Of course, there is an advanced option of filtering products tailored directly to the needs of wholesale customers.
160 00 Praha 6
549 41 Červený Kostelec